The New Superintendent as Communicator in Chief

Type: Article
Topics: Leadership Development, School Administrator Magazine

February 01, 2026

Executive search consultants testify to the most-desired skill sought by school boards in hiring mode
Man talking into microphone with arm outstretched
Max McGee, a former superintendent and past president of Hazard, Young, Attea and Associates, believes listening tours after beginning a superintendency are only the first chapter for district leaders. PHOTO BY PATRICK DUNN/WAYFINDER

In seven years of superintendent searches, I have yet to hear from any who do not pledge to begin their tenure with a “listening tour.” Whether a 30-, 90- or 100-day entry plan, each begins with this same venture.

While concurring with Stephen Covey’s Habit No. 5 — “Seek first to understand, then to be understood” — I let new leaders know that what both precedes and follows a listening tour will likely determine success, and that is what has become one of the most essential traits school boards seek: communication.

The Primacy

During the first phase of our superintendent searches, our executive search firm consultants conduct individual interviews with school board members and other key stakeholders; facilitate anywhere from 20 to 50 focus groups; host town halls for staff and community; and administer customized online surveys. In every search, we hear the same refrain: Stakeholders want an outstanding communicator.

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