Principle 3: Attract, Hire, Retain and Reward the Best People

Type: Article
Topics: Attract, Hire, Retain & Reward the Best People, School Administrator Magazine

May 01, 2026

A Black man wearing a suit high fiving a kid with a backpack
Corey Grubbs, chief of transformation and leadership for Ohio’s Columbus City Schools, helps his district cultivate a professional network that coaches, inspires and elevates employees. PHOTO COURTESY OF COLUMBUS CITY SCHOOLS

For years, school districts have treated retention like a numbers problem. When vacancies rise, districts post more job openings, offer signing bonuses, expand recruitment pipelines and hope the market shifts. Sometimes it does. More often, it doesn’t.

Staffing shortages are not simply a supply issue. They are a signal. People leave or stay based on the day-to-day experience of their work: the clarity of expectations, the support they receive, the opportunities they see ahead and whether the system around them makes great work sustainable.

That realization has prompted a quieter but more consequential shift in leadership thinking. School district leaders are asking a harder question: How are our systems designed to support and grow the people we already have?

Across school districts, a clear insight is emerging. Retention is the outcome of intentional leadership decisions made over time. Districts that are stabilizing their workforce are paying closer attention to the everyday experience of working in schools. They are examining how roles are defined, how leaders are prepared and supported, how growth is recognized and how competing initiatives are managed. Working conditions, in turn, are being treated as a leadership responsibility.

This shift aligns closely with Principle 3 of the Public Education Promise, which calls on districts to attract, hire, retain and reward the best people. In practice, that principle is less about incentives or slogans and more about design. It challenges leaders to look honestly at how working conditions are created across a system and how those design choices shape whether talented educators and staff choose to stay.

When Leaders Grow, They Stay

In Columbus City Schools in Ohio, retention is closely tied to whether principals experience growth, connection and professional purpose over time. The district has focused on creating an environment that allows leaders to learn with and from one another as part of their daily work.

A central feature of that approach is PODS, a structure designed to bring principals together around shared challenges and real leadership work. As Chief of Transformation and Leadership Corey Grubbs explains, “PODS are regional communities of practice where principals share their Inquiry Cycle work, reflect on their theories of action and collectively problem-solve around challenges that impact student engagement and outcomes.”

These collaborative structures are designed to reduce isolation and reinforce the idea that leadership development is a collective responsibility. By creating regular opportunities for principals to reflect, learn and problem-solve together, the district has ensured that professional learning feels relevant and connected to real leadership challenges.

That focus is intentional. As Grubbs notes, “When a district cultivates a network of leaders who coach, inspire and elevate one another, they grow. And as leaders grow, schools grow. As our schools grow, our students achieve at higher levels. Leaders stay because they are valued, invested in and continuously growing.”

This emphasis aligns with broader findings from the Wallace Foundation that highlight the importance of comprehensive systems that support leaders over time. Wallace Foundation research points to the value of aligned preparation, mentoring and ongoing professional learning grounded in the realities of school leadership. One impact of a highly effective leader’s creating a productive school climate is improved teacher retention and effectiveness.

By prioritizing collaboration and continuous learning, Columbus has strengthened the structures that sustain its pipeline of leaders. When leaders experience growth as part of a supportive network, staying with the district becomes less about endurance and more about opportunity.

Preparing Leaders Before the Role

Retention is shaped well before a principal’s first day, as aspiring leaders are identified, prepared and supported before they step fully into the role.

In Gwinnett County Public Schools in Georgia, leadership development is intentionally designed as a long-term journey rather than a single promotion moment.

“Educators begin their leadership journey in Gwinnett County in an extended cohort model with onboarding, extensive professional learning, coaching and support throughout their journey,” Assistant Superintendent Jeff Mathews says.

Those early experiences are designed to reflect the realities of leadership work. Aspiring leaders learn alongside peers, receive coaching and engage in collaborative problem solving before they are accountable for an entire school.

“We strive to build a deep bench and keep it warm,” Mathews says. “Gwinnett’s leadership pipeline is intentional and cyclical. Once in, a leader is expected to keep giving back to the pipeline. It is not a linear pipeline. We keep the bench active in ways that continue to allow leaders to grow.”

Two women wearing glasses hugging and smiling
Debbie Jones (right), superintendent in Bentonville, Ark., with Jamie Kinsey, a human resources staff member in the district. PHOTO COURTESY OF BENTONVILLE SCHOOLS

In Georgia’s Cobb County School District, leadership preparation is treated as a systemwide responsibility across roles and levels. The district engages principals and district leaders together to better understand the lived experiences of staff and to design meaningful growth opportunities for aspiring leaders.

That work has resulted in multiple leadership academies designed to support assistant principals and teacher leaders before they move into formal roles. Participants report that these experiences not only support career advancement but also foster lasting professional relationships. As chief school leadership officer Jasmine Kullar notes, “The impact has been powerful, creating a culture where leaders at all levels can thrive.”

These examples point to a shared insight. Leadership pipelines are most effective when they are built early, intentionally and collectively. When school districts invest in preparing leaders for the role, they reduce uncertainty, strengthen confidence and create conditions that make staying both possible and desirable.

Creating Pathways to Grow and Stay

Long-term stability depends not only on leadership pipelines, but on how teachers experience growth and opportunity over time. When teaching is treated as a static role, talented educators often feel forced to choose between staying in the classroom and advancing professionally.

In Bentonville School District in Arkansas, superintendent Debbie Jones and her team have focused on building pathways that allow teachers to grow, lead and expand their influence without leaving the classroom. The Bentonville Leadership Network includes more than 35 teacher leaders preparing for assistant principal roles. Graduates of the network move directly into the district’s leadership pipeline, allowing Bentonville to hire from within and sustain continuity across schools.

Jones has emphasized these pathways are intentionally experiential and grounded in real school settings. Teachers develop leadership skills while remaining connected to instruction, working alongside peers and mentors in real school settings. The goal is not to rush advancement, but to ensure that leadership readiness develops over time and in context.

A white woman and a Black man talking in an office with glass doors
Valerie Truesdale is senior vice president and Colon Lewis is vice president of the ܲAVƵCenter for Leadership and Learning, which oversees the association’s Public Education Promise. PHOTO BY CHRISTIANNA PAPALEXOPOULOU

This focus on teachers extends beyond formal leadership roles. Bentonville has invested in working conditions that reinforce professional respect and connection, including wellness supports, collaborative decision making and opportunities for staff voice in instructional choices.

Teachers are more likely to stay when growth feels possible, leadership is accessible and the system signals that their expertise matters. By treating teachers as the bench for future leadership, Bentonville has strengthened continuity across schools while expanding opportunities for educators.

Designing Systems People Want to Stay In

The retention challenges facing school districts sit within a broader labor context that superintendents cannot ignore. Education systems are competing for talent in a workforce shaped by demographic shifts, changing career expectations and increased demand for flexibility and growth across professions.

From that perspective, retention challenges are not a temporary disruption. They reflect long-term changes in how people evaluate where and how they work. Preparation pathways, leadership development and working conditions matter because they signal whether a profession offers stability, purpose and opportunity over time.

For superintendents, the central question is whether the systems they have designed make growth and staying possible. Retention is shaped less by individual programs and more by the working conditions leaders design every day.

When districts design work that is sustainable, developmental and grounded in trust, retention becomes a result rather than a goal. In those systems, people do not stay because they have to. They stay because the work continues to matter and because they can continue to grow. 

Valerie Truesdale is senior vice president of the ܲAVƵCenter for Leadership and Learning. Colon Lewis is vice president of the ܲAVƵCenter for Leadership and Learning.

A Small District’s Purposeful Commitment to Staff Talent
By Matthew J. Link
A man wearing a suit smiling talking
Matthew Link, superintendent of Northern Lehigh School District in Slatington, Pa., sees some advantages to staff retention in smaller districts. PHOTO COURTESY OF NORTHERN LEHIGH SCHOOL DISTRICT

When a night-shift custodian at Northern Lehigh School District quietly mentioned his interest in teaching some day, we heard him. We encouraged. We opened a door. Today, he’s leading an English language arts classroom and serves as our secondary grades gifted educator.

Professional growth is happening across our 1,600-student district, north of Allentown, Pa. We see schools as places where adults can grow, thrive and discover their potential. For our district, attracting, retaining and rewarding professional talent isn’t just a human resources strategy. The work of drawing in talent and keeping and recognizing top talent lies at the core of effective leadership.

Being a smaller district is a strength when we act intentionally. We don’t wait for talent to knock on our door. We cultivate it from within and through purposeful partnerships.

Internal Advancement

Recently, a high school Spanish teacher expressed a desire to expand his impact by earning certification as an English as a second language instructor. With tuition reimbursement from the district and a partnership with a local university, he completed his certification program within two years. Through creative scheduling, we enabled him to finish his student teaching while working full time.

Today, he is not only a certified ESL teacher, he’s one of our most passionate student advocates. He leads district-sponsored evening Gateway to English classes to parents of multilingual learners. He is a true teacher leader who delivers professional development to colleagues on best practices in multilingual education.

Such stories define our philosophy: Look for potential, then remove barriers.

We don’t talk about pipelines. We build pathways — deliberate, personalized and supported journeys toward leadership and mastery. Our internal advancement is the result of consistent effort and sustained investment.

We’ve promoted a district electrician into the director of operations role, while a food services department intern worked her way up to become the director of the department years later. A building principal now leads curriculum and instructional technology innovation and is developing the skill set to be a future assistant superintendent. That succession planning includes considering who may be ready to step into the superintendency down the line.

We intentionally design these opportunities. Team members are supported by formal mentorship and everyday conversations. We coach them to discover their future and support them as they grow.

Joint Efforts

As a small district, we know we can’t do everything alone. Our collaboration with higher education institutions, school study councils, intermediate units and organizations like the Pennsylvania Association of School Administrators and ܲAVƵhave strengthened our ability to offer real pathways for induction, mentorship and leadership development.

Sometimes, this means staff grow beyond us. Occasionally, we watch excellent educators move on to leadership roles in other districts. But we don’t see that as a loss as we know we played a role in preparing them, and they often pay it forward elsewhere.

Celebrating individual and organizational success is a foundational leadership move. We highlight achievements at school board meetings, write stories for local newspapers and encourage our staff to present at conferences. We nominate them for awards to honor what they care about and how they serve others.

Lengthy Commitments

Every personnel success, whether a promotion, a presentation or a new certification, reflects a district culture that believes in people.

Attracting and keeping great educators is not about perks or programs alone. Purpose is at the heart of it all. When people feel seen, supported and recognized, they stay and lead.

We have team members retiring after 40 or more years of service, still fully engaged and deeply connected to their schools and our community. Their commitment reflects something deeper than loyalty, speaking to a sense of belonging and purpose. Across employee groups, the average years of service range from 5.4 years for food services staff to 18 years for administrators. Professional staff members average 14 years of service, demonstrating that a culture of support, opportunity and recognition keeps people here for the long haul.

The work isn’t perfect or linear, but by aligning our hiring, development and recognition efforts around individual strengths and long-term potential, we’ve created a culture where educators thrive. Schools can and should be places where students and staff find purpose, voice and growth.

That’s the promise we’re keeping in Northern Lehigh.

Matthew Link is superintendent of Northern Lehigh School District in Slatington, Pa. 

Building Postsecondary Pathways into the Profession

For many school districts, retention challenges begin well before an educator’s first day in the classroom. Limited pathways into the profession, barriers to certification and preparation models disconnected from day-to-day school realities all contribute to instability.

In response, some districts are partnering with higher education institutions to create pathways that allow staff to advance while they work.

In Georgia’s Cobb County School District, this approach has taken shape through a partnership with the University of West Georgia. Through Georgia’s BEST, an initiative designed to strengthen recruitment and retention, more than 1,200 Cobb County teachers and school leaders have earned graduate degrees at no cost. By removing financial barriers and aligning coursework with district priorities, the partnership has created a powerful incentive for educators to deepen their expertise and remain committed to the system.

A similar model is emerging in Ohio’s Columbus City Schools, where the district has partnered with Capital University to prepare paraprofessionals and other classified staff to become teachers. This pathway allows employees to earn while they learn, combining academic preparation with continued employment in district schools.

For Columbus, the result is a stronger pipeline of certified teachers rooted in individuals who already understand the community and are invested in its schools. The partnership is in its third year with more than 30 candidates in the pipeline. Some are still taking courses and some are student teaching.

In Tennessee, Metro Nashville Public Schools has built a robust partnership with Lipscomb University focused on recruitment, preparation and retention. Through the LIFT Off to Lipscomb program, launched in 2022, a cohort of 10 Metro Nashville students each year receives full tuition and fees to pursue education degrees, with plans to scale to 40 students enrolled annually. The partnership prioritizes high-need areas such as special education, mathematics and science and seeks to increase teacher diversity, so the workforce more closely reflects student demographics.

“Metro Nashville Public Schools partners with all the colleges and universities in our area,” superintendent Adrienne Battle says. “One partnership is building our own MNPS educator pipeline with innovative programs such as our partnership with Lipscomb University.”

The collaboration extends beyond initial preparation. Lipscomb’s IMPACT initiative, supported by a federal grant, works with MNPS to train and place school counselors in high-need schools, while the Ayers Institute for Teacher Learning & Innovation provides ongoing professional development for teachers and leaders. The partnership operates as part of the broader University of MNPS initiative, creating structured pathways for students and staff to advance their careers through local institutions.

For superintendents, the implication is clear. Higher education partnerships are not simply recruitment tools. When designed intentionally, they create human-centered pathways that honor how adults learn, work and grow. In doing so, districts strengthen their workforce and increase the likelihood that those entering the profession will choose to stay.

— Valerie Truesdale and Colon Lewis

An Action Framework for Public Education

AASA’s Public Education Promise for ensuring every child receives a future-ready education consists of five guiding principles. School Administrator magazine will feature each one during 2026. This is our third article in the series. For additional insight, listen to the ܲAVƵRadio podcast on PEP’s second principle. 

Principle 1: Prioritize Student-Centered Learning

Principle 2: The New Basics: Real Skills for Real Life

Principle 3: Attract, Hire, Retain and Reward the Best People

Principle 4: Build Highly Engaged Family, Community and Business Partnerships

Principle 5: Measure What Matters

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