Lessons About Parent Engagement with Our Chatbot
February 01, 2026
FOCUS: COMMUNICATION
After 15 minutes of searching our school district website for first day of school information, a parent called the Worthington School District office. She wasn’t angry, just frustrated. With our use of staggered start dates by grade level, this information is understandably confusing.
That call stuck with me, not because it was unusual, but because it wasn’t. The information was on our website, but parents were struggling to find it. We had a communications accessibility problem that needed immediate attention.
To solve this, we implemented Finalsite’s website chatbot, Ask AI (branded locally as “Ask Worthy”). We’ve learned four things from this experience.
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