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Hope shows up in a lot of ways this time of year.

It shows up when a student comes through the door on the first day and finds a place that's theirs. It shows up in the daily work of educators who put children first. And it shows up in the leaders who keep showing up, year after year, for their districts and communities.

AASA's 2026 back-to-school campaign, The Promise of Hope, is celebrating the hope built by district leaders, one school, one classroom, one child at a time.

We're inviting district leaders to help tell that story. Here's how you can get involved:

Submit a blog post
Have a story from your district that shows hope in action? We're looking for posts from superintendents and school leaders about how you're showing up for children and your communities this year. Need a little inspiration? Visit these prompts to help you get started. .

Share a video
Record or upload a short video, 60 to 90 seconds, answering: What does hope look like in your district? Why are you hopeful for the future of public education? We'll feature submissions on the campaign landing page and AASA's social media channels throughout the school year.

Share on social media
We've put together a set of graphics you can use to help spread the word about why you are hopeful for the future of public education. and share using #PromiseOfHope, #PublicEducationPromise, and #AASABackToSchool.

Every child deserves an education that prepares them to contribute, to lead, and to build a life on a path of their choosing. A life filled with hope. Thank you for helping carry that promise forward this year.

Visit Campaign Page